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Thursday, August 27, 2020
The Myth Of Fat Free
The Myth Of Fat Free Food Essay Meat items, low quality nourishments and dairy items frequently promote that the item that they are disseminating are items that are either ââ¬Å"fat freeâ⬠or with lesser fat substance than the standard thing offered to the general population. This is a case that must be renounced by altogether inspecting the item just as knowing the best possible method of figuring for calories per food serving and calories per fat substance mass of the food being referred to. A case of such calculation is sketched out beneath to demonstrate that the calculation of calories sourced from fat is mistaken in most pressed food containing the ââ¬Å"fat freeâ⬠or ââ¬Å"lesser fat claimâ⬠. Based from the computationsâ performed above,â apparently Food Manufacturing Companiesâ have been pulling off deluding realities concerning theirâ items. It would never be denied that these companiesâ have figured out how to give ââ¬Å"healthierâ⬠food to the wellbeing cognizant open. The negligible calories related to the food they manufactureâ is to be sure, à â aâ demonstration of their unwaveringâ commitment in advancing a more advantageous way of life for theirâ customers. In any case, it ought to likewise be brought up that à it isn't right to intentionally change the Nutritional factsâ expressed on the item name to hoodwink their consumers.â Food Manufacturing Companies should avoid puttingâ bogus data to the item bundling subtitle with unconfirmed cases concerning the productââ¬â¢s dietary values.â Instead, what they ought to do is to placed in a à claim that their item has lesserâ fat ,à lesser protein , lesser sodium à orâ â â lesser cholesterolâ based calories than the greater part of the tasks being sold in the market.â This would be more precise and verifiable ratherâ than making claimsâ that theirâ food item is 97%, 98%, 0r 96%â fat free, particularly when containsâ 18, 19 or 22.5% fat for each serving. These THEà MYTH OF FAT FREE FOOD makers need to correctâ theseâ deceiving statementsâ â concerning their food productâ so as to beâ dependable according to general society. REFERENCES: Calories in Cooked Corned Beef 97% Fat Free, Extra Lean, California Style.â Retrievedâ May 22, 2010, from World wide web: http://http://caloriecount.about.com/calories-dietz-watson-cooked-corned-meat i89411 The 98% Fat Free Turkey.â Retrieved May 22, 2010, from World wide web: http://www.fatsecret. com/. /oscar-mayer/98%25 - without fat turkey-lunch-meat 97% Fat Freeâ Hebrew Nationalâ Hotdogs and Products.â Retrieved May 22, 2010, from World wide web: http://www.hebrewnational.com/items/sausage hamburger franks.jsp Wellness Truth Behind Fat-Free Labeled Foodsâ byâ Phil Kaplan.â â Retrieved May 22, 2010, from World wide web: http://www.philkaplan.com/thefitnesstruth/fat-free.htm
Saturday, August 22, 2020
Arguments for and Against Juvenile Courts
Contentions for and Against Juvenile Courts Presentation In the United States we have two equal frameworks that manage people that carry out violations as well as offenses against society. First we have the criminal equity framework, a court which manages grown-ups who carry out different violations. Furthermore, we have the adolescent equity framework, a court structured particularly for minors and is for the most part thought to help restore the wrongdoer. The notable contrast between these two frameworks, as Mitcheal Ritter puts it, ââ¬Å"is the utilization of unmistakable wording to allude to their comparable methodology. State and government assemblies proposed this expressed variety to abstain from demonizing kids as ââ¬Å"criminalsâ⬠and to separate the adolescent framework from the criminal equity systemâ⬠(Ritter 2010, 222). The significant issue I expect to see it is whether we ought to nullify the adolescent equity framework. In the first place, we will take a gander at the situation of keeping the prese nt framework, why it needs to remain set up, and why over the long haul it is the most valuable to the adolescent. Second, we will look at the examination of Barry Feld, one of the most compelling promoters on why it should be abrogated in view of the absence of sacred rights that an adolescent doesn't get while being attempted under the Juvenile equity framework. Thirdly, I will be taking a gander at each partyââ¬â¢s positions and studying it to see it what the solid and powerless focuses are. At long last, I will introduce my own conclusion on whether to keep it, cancel it, or make an entirely different framework inside and out. Introduction of Position A: Do Not Abolish the Juvenile System To attempt an adolescent in grown-up court is in no way, shape or form the correct choice. In this area we will take a gander at proof and contentions on why the adolescent equity framework ought not be canceled. Adolescents are not quite the same as grown-ups and in this manner ought not be permitted to stand preliminary in the criminal equity framework. Youngsters are not alright grown intellectually, when contrasted with a grown-up, to be attempted in the grown-up restorative framework. This is the reason numerous individuals take the position, ââ¬Å"no way should we dispose of the adolescent equity system.â⬠The ââ¬Å"director of the stateââ¬â¢s (Washington) Bureau of Juvenile Detention Services is trying to keep 16-and 17-year-old wrongdoers out of the stateââ¬â¢s criminal equity systemâ⬠(McNeil 2008). To secure up a kid a grown-up revision office is in no way, shape or form the correct thought regardless of whether they are ââ¬Å"separateâ⬠from the grown-ups. In the event that an adolescent carries out a ââ¬Å"adult crimeâ⬠like burglary, robbery or as a rule medicate violations, a convenient solution is to imprison that person in a grown-up jail to rebuff him and ensure society. While this may work for grown-ups, it is unseemly fo r a young. Promoters contend that we should keep the adolescent equity framework on the grounds that ââ¬Å"many concentrates likewise have discovered that altogether harsher disciplines are allotted to adolescents in grown-up court when contrasted and adolescents in adolescent court, especially for genuine or brutal offensesâ⬠(Kurlycheck and Johnson 2010, 727). Sending an adolescent to grown-up court at such a youthful age can be tricky for the kid, on the grounds that the court needs to be exacting with the youngster by giving them that their conduct won't go on without serious consequences and in light of the fact that in grown-up court the kid will pass up instructive and rehabilitative projects all the more promptly accessible in adolescent detainment offices. Kurlycheck and Johnson contend that ââ¬Å"Juvenile courts are described by demeanor choices that on a very basic level vary from grown-up courts in their representative significance, reformatory and treatment choic es, and discipline goalsâ⬠(2010). In an examination in Pennsylvania, Kurlycheck and Johnson looked at an example of adolescents attempted in adolescent court with adolescents who were moved to grown-up court and demonstrated that the grown-up courts were harsher on the adolescent: ââ¬Å"On normal, their sentences were 80 percent more extreme than for their young grown-up counterpartsâ⬠(Kurlycheck and Johnson 2010, 729).
Friday, August 21, 2020
A Baruch College Essay Tip
A Baruch College Essay TipThe Baruch College essay can be really easy if you know exactly what to write. A good essay is not as hard as you think it is and if you take the time to learn how to do it right you will get excellent grades in school.Baruch is a very difficult school to go to, and you can be sure that students have spent many hours on studying the classes and preparing for tests. They spend time reading and preparing for the English Literature section of their exams and the course requirements. These are all considered to be necessary, because they will help your success in college, but they are not the only part of your essay writing.Baruch College requires that you give a two-page Baruch College essay. What this means is that there is one page for a topic and the other page for a thesis statement. For this reason, you should carefully consider the topic that you are going to discuss. You will want to make sure that you include a strong connection between the topics and t hat the topics are related to each other.You should also give a short description of what the paper is about. A small synopsis of the topic is best, and you will want to be sure that it includes key points about the topic, such as: major features of the topic, why students should care about the topic, what problems students face when they care about the topic, how the topic relates to others, and a conclusion. However, you should not forget that you are writing a Baruch College essay. If you do, then you will find that many students actually get bored with your essay.Finally, in a Baruch College essay you need to avoid using the term 'You'I' more than three times in a paragraph. This means that in a paragraph, 'I love my dad' should not be placed next to 'You'Myself.' You should not use 'You'I' when writing about yourself, but rather 'I.' This is because it is expected that you will use the term when speaking to someone else.With that said, I will talk about a Baruch College essay t ip that you should know. It will help you write an effective Baruch College essay.When writing your essay, pay attention to the way that you breathe, and make sure that you keep your sentences short and to the point. You will find that by simply taking care of these two things, you will be able to successfully write a Baruch College essay.If you have struggled with writing essays in the past, you should take a look at how you feel about writing a Baruch College essay. You will be amazed at how much it is going to improve your grade if you give it a chance.
Tuesday, May 26, 2020
The Effect Of Cisplatin On Cell Division Of Escherichia...
Introduction Cisplatin (figure 1a) is a platinum derived alkylating-like, anti-proliferative compound and is also known as cis-diammine-dichloro-platinum (II) (CDDP). It is one of the most effective anti-neoplastic drug that is used in the treatment of several neoplasias such as lung, ovarian, bladder and testicular cancers 1. It was synthesised in 1844 by M. Peyrone (figure 1b). However, it did not attain any scientific importance until 1965, when Rosenberg, Vancamp et al at Michigan State University discovered that platinum electrodes were able to inhibit cell division of Escherichia Coli bacteria. This discovery led to a further investigation of cisplatin effects on cell division in different tumor cells. It was shown to have anticancer activity and was the first platinum cytotoxic drug approved by food and administration authority (FDA) in 1978 2. Figure 1a: cisplatin structure 1. Figure 1b: synthesis of cisplatin 3. A normal cell replicates and divides into two cells which in turn divide into four daughter cells and so on by DNA replication in mitosis. As the cell grows old, it dies because of the programmed cell death known as apoptosis. The dead cells are then replaced with new cells. However when the DNA of the cell is damaged, for example when there is a genetic change such as DNA mutation or defective protein synthesis, the cell becomes abnormal. It begins to divide uncontrollably and forms a growth (cancerous tumour), in contrast to the normal cell in which
Friday, May 15, 2020
The Rise Of The American Revolution - 1818 Words
1. Eighteenth-century colonial population growth- From 1700 to 1775 the colonies experienced a population growth from 250,000 people to 2.5 million people by the beginning of the American Revolution. There were factors to this great population increase. The factors include natural increase because the colonists were living longer and their children were having children, an influx of immigrants from Ireland and Germany, and the increased immigration of African American slaves. 2. The First Great Awakening- In the 1720ââ¬â¢s Church membership was declining as more rational thinking, and scientific advancements were being made. So Puritans like Johnathon Edwards and George Whitefield helped revive religion with new thinking. This awakeningâ⬠¦show more contentâ⬠¦Fighting didnââ¬â¢t just occur in North America it was a global war as well fought in Europe and the Caribbean islands. The British were able to defeat the French in this war. essentially take the majority of the land that France had had in North America except for two small islands off the coast of Nova Scotia. Spain gained the Louisiana territory as a result of fighting in the war. 5. Treaty of Paris/Peace of Paris 1763- The British were victorious in the war and gained all the land in North America that France had. Spain received the Louisiana territory because the British didnââ¬â¢t want it and werenââ¬â¢t going to let the French keep it. 6. The Proclamation of 1763- After the victory Britain declared that all the land west of the Appalachian mountains could not be settled until they made treaties with the natives living in those regions. This caused the colonists to become angry because they wanted to settle the areas west of the Appalachian Mountains and this is what caused tension to rise between the colonies and England. 7. Individual representation- When Parliament imposed taxes to try to pay off the massive wartime debt the colonists refused to because they claimed they didnââ¬â¢t have representation in Parliament. This was true there was no single person in Parliament representing the colonies , but the representation was never wanted because the colonies would be outvoted on matters by parliament. 8. Virtual
Wednesday, May 6, 2020
Solutions for the Social Problem of Poverty in the United...
Poverty is a common social issue that has troubled the United States for a countless number of years. Poverty is considered deprivation. It is when we are deprived of the things we need to function properly in society. Education, food and shelter are things that individuals struggling through poverty lack. Poverty is subjective because anyone can differ on the level of deprivation we suffer that describes the state of poverty. Some people even want to include the ability to go on foreign holidays as people are deprived of something the majority up till quite recently could do. Unsurprisingly, it still widely exists and has been a consistent problem. No matter what the overall prosperity level is, there will always be millions ofâ⬠¦show more contentâ⬠¦Absolute necessities are anything ranging from the essentials, such as heat and shelter. An example of relative poverty would be taking a random group of people off the street to classify their wealth; otherwise, basing judgment off on something as simple as shoes. Another example could be the poverty you may find in another country. People who live in poor accommodation, cannot afford luxuries, struggling to make ends meet, are said to suffer from relative poverty. Several issues in the world including illness and thirst are causes to poverty. Many times people underestimate the word poor. However, poor is more than just seemingly not having money. One literally has no food or water to eat nor drink and live homeless on the streets begging for money and supplies. Furthermore, the effects of poverty are most often interrelated so another follows that one problem. An example of this would be bad sanitation, which makes it easier to spread around diseases but lack of supplies make people more vulnerable to them. Other things such as lack of education, and abuse are all consequences of poverty to individuals. According to Howard Glennerster in United States Poverty Studies and Poverty Measurement: The Past Twenty-Five Years, poverty has been a steady condition in United States history. Not only that, but today there is even more discussion focused on the ââ¬Å"culture and race ofShow MoreRelatedSelling in the Barrio: The Culture of Poverty Essay1165 Words à |à 5 PagesMultiple studies have been completed to show that people from all racial groups and ethnicities are negatively affected by poverty. Those in the lowest social class, while a mix of ethnicities, are predominantly minorities and affected the most. What stood out about Philippe Bourgeoisââ¬â¢ is that he not only studies the people and their culture but he lived it with them. Mr. Bourgois spent two years with his wife and child living with the Puerto Ricanââ¬â¢s in East Harlem, NY. 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If I had the choice to change poverty I would raise the minimum wage so more people would want to work and the money can at least accommodate for a 3 house family with one person working. In the book ââ¬Å"Men We Reapedâ⬠Jesmyn explained about her hometownRead MoreSocial Welfare Vs. The Market958 Words à |à 4 PagesThere are many reasons why individuals live in poverty. Such as drug addiction, lack of education, Unaffordable housing, criminal record, and alcohol addiction. These issues cripple our country continuously. ââ¬Å"Poverty is not anyone persons decision. Parents do not wake up one day and just decide not to feed their family or pay bills. Poverty is a state when individualââ¬â¢s essential needs are not satisfied, Such as healthcare, education, food, and housing which are the main components to survive everydayRead MoreHow Did Poverty Represent The Problems Of An Expanding Nation During The Early Republic Period?1298 Words à |à 6 Pages1. How did poverty represent the problems of an expanding nation during the early Republic period? The time between the writing of the U.S. Constitution in 1787 and the financial depression, beginning in 1837, saw poverty as the most significant social pressure in the United States. There were many unanswered questions regarding societyââ¬â¢s role in helping the poor and underprivileged during this time in the early Republic. It was debated whether or not society was responsible for helping find jobs
Tuesday, May 5, 2020
Marketing Report Amazon
Question: Discuss about the Marketing Report Amazon. Answer: Introduction Amazon was founded by Jeff Bezos who was an entrepreneur in 1994. The business began from Jeff Bezos garage, later Nick Hanauer and Tom Alburg made some supplementary investment (D'Onfro, 2014). With the added investment, Bezos come up with a more user-friendly website currently used by millions of people. Various products were added to the website as the number of clients grew. Later, through the various ides of Bezos there was another implementation that enabled clients to write and post their book reviews. The idea was successful, making Amazon a successful venture (Schneider, 2017). In 1997, Amazon decided to go public hence the addition of a variety of products on their site. The products included CDs, movies and toys. In the year 2001 Amazon experienced financial loss and laid off over1000 employees (D'Onfro, 2014). Despite the loss Bezos never despaired hence implementing an idea of working with other sellers to market their goods through Amazon's website. Through this idea Am azon was able to get back on its initial track. Amazon is now a world phenomenon through hard work and persistence.To boost efficiency, these studies suggests the introduction of an application that can be used by Startups in the US to market their products. Features of the Suggested Product The suggested product will be used by the startups in the US to market their products to the Amazon online community. The companies will be able to distribute and market their products through this application. The program will have pages that are customized, a marketing package that is comprehensive, streamlined experiences, and a full access to the Amazons global networks. The product will help startups to sell their products and overcome new product challenges. Amazon External and Internal Environment Threat of Substitutes Even though e-commerce has advanced, there is often the existence of threat of substitutes from the physical world. The ancient mortar and brick stores gives the client the know how that is nearly impossible to understand in the online technological world. For instance, in a boutique a client tries the cloth on before purchasing it (Greenspan, 2017). The activity that cannot be found on Amazon. Also, Amazon is unable to offer real time client services like the brick and mortar. Not only does the threat of substitutes come from the physical globe but also from the technology world (Greenspan, 2017). Amazon can never compete with specialty online stores as much as it provides various products. Since Amazon needs to maintain its look and feel, it cannot customize its website to display and help the customer in making purchasing decision, Amazon will always be out beaten by specialty stores. New Entrants Today, there are challenges for the entry of two largest Amazons businesses, e-readers and online selling. Amazon is the 800-pound gorilla in the online selling space with sales three times higher than staples (Khalid, 2012). Amazon has a wide brand familiarity and supplements its online storefront with a wide network of more than 50centers of distribution globally. E-books or books traded via Amazons proprietary Kindle technology are the largest sources of development with a few number of competitors (Khalid, 2012). For the very first time in the history of Amazon, sales of Kindle eBooks were more than hardback and paperback sales. HP, Samsung and Apple companies have technological inventive history that offers competitive podiums for eBooks evolution and emergence creating competition for Amazon. Internal Environment Research and Development: Research and development has led to implementation of features of clients experience like Wish list and Listmania (Parnell, 2013). This feature enables the client get the desired good and establish the most valued goods that they need. The field of Research and Development has also let to breakthroughs in the production of products like Kindle, which has brought change in the publishing sector enhancing the company's competitive advantage. Despite the benefits brought by RD department, companies like Sony and Barnes and Noble also offer the same services (Parnell, 2013). Netflix and Google also provide same technology which have similar features to Wish list and Listmania which make the clients suggestions based on the past purchases or searches. These innovations are expensive in terms of R and D spending, in terms of the construction of the products and expertise needed to upgrade and enhance search algorithms (Parnell, 2013). The products and features built by the RD area focus at enhancing the experience of the client and improve customers shopping on the site. Organizational Culture: Values such as frugality, leadership and bias for action, are emphasized when revisiting Amazon standards (Adamkasi, 2015). Amazon treasures the company's culture which outlines the companys capability to use resources effectively and apply changes quickly. However significant, Amazon values are not scarce as other firms also have standards which emphasize on the effective utilization of resources and leadership (Adamkasi, 2015). The organization's values, strives to enhance the experience of the client through empowerment, skills exhibition and efficient utilization of resources. This has made Amazon to be considered as the industry leader. SWOT can be described as strengths, weaknesses, opportunities and threats. The process of identifying external and internal factors that can influence the organizations future achievements, by the management group is called SWOT analysis (Jurevicius, 2017). Internal factors include strengths and weaknesses, whereas external factors are opportunities and threats of a company (Jurevicius, 2017). SWOT analysis is performed generally as part of business planning process whereby operational and fiscal goals are determined for the forthcoming years and strategies are laid to achieve these goals. SWOT TABLE The table below illustrates Amazon SWOT analysis. Strengths 1. Existence in developing economies 2. Knowledge of expansive use of the first mover merit 3. Good governance by founder Jeff Bezos 4. Effective cost structure Weaknesses 1. Seasonal business 2. Low profit 3. Low focus on goods or service categories 4. Brand image damage in the UK due to tax avoidance scandal Opportunities 1. E-commerce business segment diversification 2. Own brand products and services increased focus 3. physical presence of the brand increment 4. Collaborations with companies in affiliated and e-commerce industries Threats 1. Lawsuits and patent infringement against the company 2. Weak entry barriers 3. Online security threats 4. Market shareloss Source: (Jurevicius, 2017) Electronic Industry in the US Electronics industry in the US produces and distributes televisions, stereo components, telephones, calculators, alarm clocks, video cameras, VCRs, digital cameras, MP3 players and DVD. Also, a number of industry observers also have laptop PC and desktop (Hong, Bhattacharyya and Geis, n.d.). Unnecessary to mention, but consumer electronics is huge venture. In the U.S., in the year 2005 customers used over $76 billion on the purchase of electronics (Hong, Bhattacharyya and Geis, n.d.). The industry has designers, engineers, salespeople, marketers, finance gurus and customer service reps as employees. The workers are responsible for improvement of similar goods and establishing big next must have gadgets (Hong, Bhattacharyya and Geis, n.d.). The companies offering these products will stand a good chance to succeed if they get a platform where they can sale their items. There are various careers in the U.S created by the industry despite the fact that the gadgets are manufacture in Indi a. Opportunities exist patterning technical side such as quality assurance engineers, IT professionals, electronics and software engineers, manufacturing design engineers and industrial designers. Any person who can design a marketing campaign, write marketing copy, close a distribution deal and assist confused client comprehend a complicated product, consumer electronics industry is the place to be. One can get big income at multinational corporation such as Mitsubishi or Samsung through the same opportunity (Leheyda, n.d.). Also, one can start their own electronic shop in one market niche or the other. Therefore, before settling for any job examine whether like the resources and structure of a large firm of like the cutting-edge spirit and flexibility of a small organization (Leheyda, n.d.). Opportunity seekers should understand that consumer electronics are worldwide brands therefore, most of the industries have chances for global posts and travel, hence the need for foreign language skills (Leheyda, n.d.). Although there is concentration of consumer electronics jobs in the U.S in the West and East Coasts the industry is all over the nation. The large firms have plenty of offices with every office housing separate corporate function and product line. Additional Insights for the Consumer Electronics Stores Industry IBISWorld noted 250 major success factors for a venture. The key factors for the Consumer Electronics Stores Industry are: Key markets Proximity, control stock ability and skilled labor force (Cosley, 2015). IBISWorld analysts also notes how external aspects like Percentage of services and income per capita disposable in the Consumer Electronics Stores industry influence its performance. Findings and Explanation of the SWOT table Strengths In the developed economies like the US, Amazon has a solid existence. Today Amazon offers over20 million products with 21,000 sellers (Pratap, 2017). With the existence of developing markets is an advantage with will contribute to long-term development opportunities of the company. There are several segments that Amazon has gained from (Pratap, 2017). These include, Amazon Kindle and Amazon Web Services. Amazon Kindle is termed as innovatory by reviewers. Amazon Web Services provides over 517 services and features which are innovative in nature (Glanert, 2012). Amazons competency and experience in terms of marketing and developing goods and services is a strength which when capitalized has positive impacts on the development opportunities of the business. Weaknesses Amazon has a thin profit margin which cannot maintain its leadership strategy cost. Low profit margin and lack of profitability focus renders the business defenseless to external crises and shock and other market dynamics. Low profit made by Amazon have negative impacts on cash reserves and liquidity levels (Pratap, 2017). Due to changes in the external environment, Amazon may be unable to pass the low demand phase for its goods and services. Recommendations The Amazon website should aim at a wide target audience especially those with interest in shopping via the internet. To do so effectively, the company should adopt the program that will help the startups in the US consumer electronic industry to sell their commodities. The goods provided should suggest that they target clients of all ages (Bellew, 2017). The site should also allow the computer illiterate to access it. Amazon launches the first world smart, microwave to reuse and erase notebook, download the app for iOS or android and flash notes to Evernote, Dropbox, Box, iCloud, email and Google docs (Bellew, 2017). Reuse and erase the notebook 4 times. Amazon should introduce the first world smart microwave for erasing notebooks. Rocketbook Wave offers liberty of paper notebook and traditional pen. Amazon marketing strategy incorporates several forms ofmedia and print adverts, experiences, events, and sales promotion, direct marketing techniques and public connections. Therefore, what recommendations could assist Amazon.com much better than they are today? Amazon must continue pushing the sector into an era of cloud-computing by continually being innovative (Bellew, 2017). Amazon should also work hand in hand with other large retailers, to enhance the usage of Amazon's software in their site so as to boost their revenues. Amazon should also try and get other retail stores or manufacturers for the product sales. This will assist in getting the US demographic market share (Bellew, 2017). Amazon also requires to enhance its network so that travelers can access their accounts wherever they go and be able to download them at any time they require them. The competition is stiff therefore Amazon should not lose sight of their passion and goals because other companies given a chance wi ll grab the markets away from Amazon. The following are some of the strategies that can be used to market the proposed Amazon product Advertising Amazon should utilize media and print advertising as its main marketing strategies to pass its marketing information to the target client niche (Glanert, 2012). Amazon should also collaborate with various TV channels, magazines and journals worldwide for this advertisement. Amazon also can apply creativity which can lead to publications of catalogues (Sellics, 2017). Amazon can also come up with images and pictures in their catalogues through the assistance of graphic artists this will enhance selling of their goods (Bhasin, 2016). Also, images and photos are cost effective which saves money and improve the appearance of catalogues. For the purpose of brand awareness viral marketing and social media advertisements can also be employed especially video clips. Sales Promotion Amazon can frequently use sales promotions through coupons, reduction of price seasonally and special offers. (Ferguson, 2017) The current promotional sales should be advertised through Amazon website. There should also be discounts for customers who buy a certain number of goods. Amazon should also offer trips and free training to their loyal clients. Conclusion Amazon is a successful company, that has developed from small web based book retailer to a successful firm trading everything from clothing to music to books. Amazon has placed itself as cost effective alternative to mortar and brick firms that retail similar products. Through economies of scale leverage Amazon has kept supplier pressure at bay hence getting and increased large consumer sales share. Amazon is experiencing stiff competition from retail and online base organizations like Wal-Mart and overstock.com. Therefore, in order for Amazon to offer high standard customers experience it needs to refine its competitive offerings. For Amazon to be successful it is required to develop a product that will provide a platform on which startup companies in the US can launch and sell their new products. References Adamkasi, (2015).PESTEL Analysis of Amazon. [online] Free PESTEL Analysis. Available at: https://freepestelanalysis.com/pestel-analysis-of-amazon/ [Accessed 3 Apr. 2017]. Bellew, J. (2017).Strategy Recommendation Project Final. Master Degree. Capella University. Bhasin, H. (2016).Marketing mix of Amazon - Amazon marketing mix. [online] Marketing91.com. Available at: https://www.marketing91.com/marketing-mix-amazon/ [Accessed 3 Apr. 2017]. Cosley, J. (2015).New Insights: The Consumer Journey For Electronics. [online] Search Engine Land. Available at: https://searchengineland.com/new-insights-consumer-journey-electronics-237128 [Accessed 3 Apr. 2017]. D'Onfro, J. (2014).14 Quirky Things You Didn't Know About Amazon. [online] Business Insider. Available at: https://www.businessinsider.com/amazon-jeff-bezos-facts-story-history-2014-5?IR=T [Accessed 3 Apr. 2017]. Ferguson, E. (2017).Amazon.com Inc.s Marketing Mix (4Ps) Analysis - Panmore Institute. [online] Panmore Institute. 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